Saturday, October 9, 2010

Industrial Organization on 30 Rock

My senior thesis topic was featured on 30 Rock recently:



I specifically looked at the impact of trade on vertical integration - essentially a Smithian argument that increased trade would reduce vertical integration.

Although technically the example they give isn't vertical integration at all - it's horizontal integration. The NBC-Comcast merger, which this episode is parodying, is an example of vertical integration because Comcast is a cable provider.

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